01Business Podcast
Figuring Out with Raj Shamani
700K → 1.3M on Instagram
Also grew LinkedIn 50K → 300K and YouTube 50K → 150K in 6 months. Scripted episodes, shaped the guest list, and wrote for LinkedIn, Porter & upGrad.
Marketing · Growth · GTM
Creative at heart, growth-minded by default. I work across marketing, partnerships, community, and GTM.
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About
Over the last five years, I’ve worked across media, fintech, consumer brands, education, and AI — building content, campaigns, partnerships, communities, events, and GTM initiatives.
I like owning the whole problem, not just one piece of it. I can shape the strategy, find the story, build the campaign, bring the right people together, and use the data to figure out what happens next.
I’m especially interested in femtech, women’s health, and women-led businesses. I also founded She Learns Today, where I create educational content to help women access knowledge and opportunity.
Creative by instinct. Growth-minded by default.
Expertise
Go-to-market strategy, growth planning, channel development, experimentation, and turning early traction into repeatable growth.
Content strategy, copywriting, brand voice, editorial, social, video, and turning complex ideas into stories people understand.
I write it, shoot it, edit it, and step in front of the lens when the brand needs a face.
Integrated campaigns, positioning, messaging, channel strategy, launches, and performance-led marketing.
Partner strategy, business development, account management, ecosystem building, and partner-led growth.
B2B events people remember, from the guest list to the collateral to hosting the room.
AI-assisted research, content workflows, marketing automation, reporting, and lean systems that help small teams move faster.
Project management, campaign workflows, cross-functional coordination, and getting complex initiatives from idea to launch.
Selected projects
700K → 1.3M on Instagram
Also grew LinkedIn 50K → 300K and YouTube 50K → 150K in 6 months. Scripted episodes, shaped the guest list, and wrote for LinkedIn, Porter & upGrad.
0 → 1M+ on YouTube
Started the channel from scratch, built the growth roadmap, brought on top scriptwriters, and wrote the first five scripts myself.
6K → 12K+ on LinkedIn
Led event marketing and community growth. Designed collateral and hosted events with Earlybird, Amazon, Google, Forto & Langfuse.
Face of the brand + 60 SEO blogs
Scripted, wrote, edited, and fronted the Instagram videos myself. Wrote 60+ SEO blogs across lifestyle, fashion & beauty.
Paid ads → earned coverage
Amplified CRED's legendary social ads with meme-led content and a PR angle that got them seen far beyond paid.
Full website revamp in 2 months
Rewrote the site to be keyword-friendly and built product-centric copy that actually converted.
Website + blog, 0 to live
Launched the website and wrote the skincare-science blog content behind it.
Owned the full content strategy
Point person for marketing, from day-to-day social to shaping the wider content engine.
Get in touch
Tell me what you’re working on. I’ll bring ideas, questions, and a bias toward making things happen.